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FUTURE LIONS 2023

Volvo

Since its founding, Volvo has made their mission to make life safer, easier and better for everyone. That's why they challenged us to use their technology to protect people and make them feel safe.

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Driving alone for the first time, getting behind the wheel after an accident or even having to change lanes; these are all factors that can trigger anxiety. In fact, 66% of Americans experience driving anxiety, a mental condition that can break the emotional security of anyone…And the road security of everyone.

 

At Volvo we know that psychological safety is as important as physical safety, that’s why we created a solution that’s able to give drivers their peace of mind back, introducing: 

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A Volvo Car App innovation that uses inside-vehicle microphones to detect:

     Heavy breathing.

     Shortness of breath.

     Hyperventilation.

All symptoms of rising stress.

And consequently activate the calm driving mode. Which will automatically drop the temperature inside the car, as cold temperatures are proven to bring anxiety down. And send the driver a new suggested road, designed to take the user out of the stressful zone.

Merging into the highway makes you overthink?

Take the less busy road.

Having to go through a tunnel gets on your nerves?

Take the scenic path.

Plus, during the drive, users will listen to a conducted meditation designed to relax their minds.

Because to turn the roads into a peaceful and safer place,

we first have to change drivers' state of mind.

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Credits:
Copywriters: Victoria Toxqui, Manuela Hernandez e Isabella Antolínez.
Art director: Alejandra Alzate.
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