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Suzuki Hayabusa

To increase sales of the Gixxer 250 and GSX S750 motorcycles, Suzuki brought to Colombia one of the fastest motorcycles in history the Hayabusa.

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We did an aspirational campaign where we remembered the customer that a true legend never regrets what they didn’t dare to do, since he is part of the few who took the risks and accomplished their dreams. They are those who built day by day, without leaving everything in the hands of fate, beginning to drive the paths of life that they choose because they are the only owners of their destiny, they are legends.

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“Hayabusa a leyend between leyends arrives stepping strongly on Colombian roads”
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“Which speed reaches the Suzuki Hayabusa?”
Credits:
Art director: Viviana Millan.
Copywriter: Isabella Antolínez.

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