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Frisby TikTok

The new generations speak digitally, adding a year of pandemic that made Colombia evolve 20 years in technologies; both made Frisby, a 44-year-old brand, stick in to the tradition. How to reach the centennials and stop being the old to be the most trendy?

We hacked their favorite social media app, TikTok, sneaking in and being part of your favorite trends without showing a single product or investing a single dollar.

Viral brand on TikTok Colombia
1st
+ 105.000
Followers
+ 2.000.000
interactions
+ 6.000.000
views
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Credits:
Art directors: Alejandra Alzate.
Copywriter: Isabella Antolínez, Mariana Salazar.
Motion graphics: Sebastián Burgos.
Community Managers: Ana Sofía Quiceno, Daniela Gutierrez.
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