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Frisby Bío

Frisby is on its way to become an innovative brand, that's why they created a line of products to enter into the world of alternative proteins, but with their traditional taste Deliciously Frisby.

TV spot

We decided to call this line Bío reflecting its natural and fresh ingredients like the people who were going to consume it. We created the launch and awareness campaign aimed at a generation that is not afraid to live new experiences every day and seeks options to have an exciting life.

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"4 alternatives deliciously Frisby"
"Your first @______ owes you an invitation to try the new menu Bío"
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Free press
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Art Directors: Alejandra Alzate, Viviana Millan.
Copywriters: Isabella Antolínez, Mariana Salazar, Manuela Hernandez.
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